Featured Post: Top Motorcycle Brands in USA 2025

Top Motorcycle Brands in USA (2025)

by Rocke @rockephoto

Based on the consensus points from multiple sources, the leading motorcycle brands in the USA for 2025 include:

Japanese Powerhouses

• Honda: Maintains its position as the market leader with exceptional reliability, innovation, and a diverse product range spanning from commuters to the touring Goldwing.
• Yamaha: Strong presence across multiple segments, particularly with performance models like the anticipated R9.
• Kawasaki: Recognized for high-performance sportbikes including the legendary Ninja series.

American Icons

• Harley-Davidson: Continues to dominate the cruiser and touring segments with models like the Breakout, Fat Boy, and premium CVO lineup.
• Indian Motorcycle: Established as a strong competitor in the American V-twin market.
• Buell: Making a comeback with high-performance models like the Super Cruiser.

European Premium Brands

• BMW: Excels in the touring and adventure segments, with the K 1600 GTL as a flagship model.
• Ducati: Known for high-performance sportbikes and increasingly capable adventure motorcycles.
• KTM: Expanding its portfolio with innovative models like the 990 RC R sportbike and the 1390 Super Adventure S EVO.

Key Market Trends

• Growing interest in adventure touring motorcycles
• Increasing adoption of advanced technology and rider aids
• Emerging electric motorcycle segment led by brands like LiveWire
• Continued strong performance of traditional cruiser and touring segments

The motorcycle market continues to evolve with technological innovations while maintaining strong connections to traditional riding segments that have defined American motorcycle culture.

Back to our blog

What else do you need to know.